Renewing Uefa Champions League rights has cemented SuperSport’s place as the leading pay-television sports broadcaster in sub-Saharan Africa for at least the next four years.
Rights to three of sub-Saharan Africa’s most popular domestic leagues are on the market, though their fortunes are likely to differ wildly.
BeIN Media Group will launch tenders for French Ligue 1 media rights in Brazil and Latin America next week, TV Sports Markets understands.
Cricket South Africa has filled the gap created by the postponement of this year’s T20 Global League with the T20 Challenge, a decision that will go some way to repairing its relationship with SuperSport
Fox Sports Africa has bolstered its European football content by acquiring rights to the English Football League and the Turkish Süper Lig across sub-Saharan Africa
The Pro14 cross-border rugby union league secured the medium-term future of its new format with the agreement of a lucrative deal across sub-Saharan Africa earlier this month.
The expansion of the cross-border Pro12 rugby union competition, following the addition of two South African teams this week, has been driven by three factors: the desire to improve the competitiveness of the league, the aim of bringing its media-rights revenues closer into line with its rivals, and the availability of the Cheetahs and the Southern Kings.
World Wrestling Entertainment has continued its transition into a pay-television property outside the US, moving away from free-to-air to sign a four-year deal with SuperSport in sub-Saharan Africa
The International basketball federation (Fiba) has earned a huge increase in the value of its rights in sub-Saharan Africa, buoyed by this year’s AfroBasket being held in Angola
SuperSport’s termination of its Nigeria Professional Football League deal due to a breach of contract may not be as final as the broadcaster’s withdrawal in Kenya, TV Sports Markets understands.
Top-tier football leagues in Cameroon and Zimbabwe are set to agree lucrative new pay-television deals, TV Sports Markets understands. But while the fortunes of some African leagues are improving, others have begun to struggle after recent optimism.