Americas
Globo’s World Cup renegotiation sends Casimiro’s star soaring in Brazil
Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.
MLS strikes four-year linear deal with Fox Sports as ESPN run comes to end
Major League Soccer has announced a four-year, English- and Spanish-language domestic rights deal with Fox Sports starting with the 2023 season, ending a long-standing partnership with ESPN which had carried…
LiveMode appoints Aquilino as head of media rights
Felipe Aquilino has been recruited as head of media rights at Brazilian sports marketing agency LiveMode after recently leaving FC Diez Media, SportBusiness understands
ESPN, Univision ‘decide not to carry’ MLS games in 2023
Major League Soccer will potentially only have Fox Sports as a domestic linear rights partner in the United States in 2023 after both ESPN and TelevisaUnivision reportedly declined to carry select, non-exclusive…
Superstar Racing Experience, ESPN ink multiyear rights deal
Short-track motorsport series Superstar Racing Experience and ESPN have announced a multiyear media rights deal that will begin in the summer of 2023, with races on six consecutive Thursday nights at 9…
FanDuel plans to air first Super Bowl commercial
Sports gaming company FanDuel is reportedly planning to run its first Super Bowl commercial during the Fox broadcast of Super Bowl LVII, which is scheduled to be held at State Farm Stadium in Glendale, …
ARCA Menards Series extends Fox Sports deal in US through 2024
The Automobile Racing Club of America and Fox Sports announced an extension of broadcast rights for the ARCA Menards Series in the United States through the 2024 season, while also expanding the number…
ONE Championship signs Thai broadcast deal with Channel 7
Mixed martial arts organisation ONE Championship has enhanced its presence in Thailand through a media rights agreement with free-to-air television network Channel 7 HD and media company Tero Entertainment
IndyCar docuseries to air on CW Network in 2023
Penske Entertainment and the CW Network partner with Vice Media
NBA releases new Christmas spot
League looks to ramp up its promotion of Christmas Day slate of games
Warner Bros. Discovery takes The Match into Europe
Media group Warner Bros. Discovery has widened its coverage of ‘The Match’ by announcing it will broadcast the exhibition golf event in Europe for the first time.
Diamond Sports Group appoints Preschlack as CEO
Veteran sports media executive to lead Bally Sports group of RSNs
USA draws 16.55m viewers in Fifa World Cup swansong
American run in tournament ends with strong show of viewership
FanDuel TV to air MMA through deal with ONE Championship
US gaming company agrees to rights deal with Asian promoter
Speed Sport and Obsession Media to create motorsports channel
Motorsports media publication Speed Sport has partnered with media group Obsession Media along with a consortium of motorsports and broadcast executives to launch the Speed Sport 1 channel in 2023
Canada’s Bell Media continues to break viewing records at World Cup
Canada’s second match of the 2022 Fifa World Cup last Sunday was the most-watched Fifa World Cup group-stage match ever in the country.
The loss to Belgium averaged an audience of 4.4
NHL expands reach with Roku Channel distribution deal
New FAST channel to feature wide range of league content
USMNT win over Iran averages 15.5 million viewers
Both Fox, Telemundo continue to draw strong audiences for World Cup