Asia

Football-based media platform OneFootball has acquired rights to the Indian Super League club competition in over 200 countries across the world

Indian broadcasters Sony Pictures Networks and Zee Entertainment Enterprises are close to finalising a merger to create a new giant in the market that will target sports content as part of growth plans,…

Chinese digital sports platform Dongqiudi has acquired rights for Australia's National Basketball League in a two-season deal, covering 2021-22 and 2022-23

The Pakistan Cricket Board has been prevented from cancelling its deal for domestic media rights with state broadcaster Pakistan Television by a court in Lahore

The Sportfive agency has widened its association with the Asean Football Federation by becoming the exclusive commercial representative for the 2022 AFF U23 Championship

Chinese digital platform Huya has acquired exclusive rights in the country to events sanctioned by esports organisation ESL Gaming

The value of Uefa club competition rights has fallen heavily in Japan and also declined in Southeast Asia during the current cycle, mirroring wider trends in the markets.

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.

The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.

Indian pay-television broadcaster Sony Pictures Networks has secured television and digital rights in India for this year's second edition of the Lanka Premier League

Nicholas John will replace the departing Lee Choong Khay as head of sport at Malaysian pay-television broadcaster Astro

Boxing promoters Top Rank and Teiken Promotions have unveiled a partnership with Amazon Prime Video Japan to livestream multiple events in 2021 and 2022.

Experienced sports television executive Lee Choong Khay (CK) is leaving Malaysian pay-television broadcaster Astro to become chief executive at the new Southeast Asian, pan-regional sports broadcaster…

US-based sports streaming platform fuboTV has acquired Bengaluru-based sports technology firm Edisn.ai

World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

The scramble to replace Fox Sports Asia helped the Football Marketing Asia agency secure a strong deal for Asian Football Confederation rights last month in several important Southeast Asia markets.

Pakistan Television and ARY’s long-term deals for rights in Pakistan to International Cricket Council events has produced a good result for global rights-holder Star India, which avoided a fall in value despite the depreciation of the Pakistani rupee.