Brazil

Football: South African public-service broadcaster SABC acquired a package of free-to-air rights for English football’s Premier League in a three-year deal from 2007-08 to 2009-10. 

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.