China
Chinese Super League agrees streaming rights deal with Dongqiudi
Chinese football-focused digital platform Dongqiudi has acquired non-exclusive live streaming rights for the Chinese Super League in a three-season deal starting with the upcoming 2021 season
Tencent acquires domestic rights for Chinese Super League
Chinese streaming platform and internet giant Tencent has acquired media rights in China for the Chinese Super League for the next three seasons, 2021 to 2023
Tencent expands sports streaming outside China with MLB deal
Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…
Tencent becomes Extreme E’s latest Chinese rights-holder
Off-road electric racing series Extreme E has further boosted its coverage in China ahead of its impending debut by agreeing a rights deal with conglomerate Tencent
Zhibo.tv agrees five-year deal for MotoGP rights
Chinese sports streaming platform Zhibo.tv has agreed a five-year deal for media rights for the MotoGP motorcycle racing world championship, beginning with the 2021 season.
Zhibo
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
UFC investment in China begins to pay off with Migu deal
The Ultimate Fighting Championship has secured a strong increase in the value of its media rights in China thanks to heavy investment on its presence in the market.
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
CSL seeks media rights solution after PP Sports deal ends
The Chinese Super League is discussing options for the exploitation of its domestic media rights from the 2021 season onwards with several different broadcasters, following the premature end of a deal…
UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Suning ‘refocus’ raises questions over sports investments
Chinese conglomerate Suning has said it will focus entirely on its retail business going forward, raising questions over the future of its investments in sports properties, which include Italian football…
Serie A feed pulled from PP Sports in payment stand-off
The broadcast feed for matches from Italian football’s Serie A has been pulled from PP Sports, the Chinese streaming platform owned by Suning Holdings, over non-payment of rights to the IMG agency.
Kuaishou shares surge in Hong Kong IPO
Chinese short-form video platform Kuaishou saw its shares almost triple in its Hong Kong stock market debut after a $5.4bn (€4.5bn) initial public offering.
Extreme E looks to boost Chinese engagement through Douyin tie-up
Nascent electric off-road racing series Extreme E has extended its reach further in China through a tie-up with Douyin, the ByteDance-owned video-sharing social networking platform
Premier League, Ronaldo and Barcelona top Mailman Red Card 2021 China report
China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
International head Li to leave Sina Sports
Sam Li, the head of international business strategy at the Sina Sports division of Chinese internet giant Sina, is leaving his role to focus on his projects as an investor and adviser in the sports technology…
PP Sports ‘countersues Premier League over collapsed deal’
Chinese streaming platform PP Sports is following through on a threat last year to sue the English Premier League over their collapsed media rights deal, according to a report in the Financial Times