Germany

Motorsport
Media

German media group ProSiebenSat.1 has renewed its domestic broadcast rights to the Deutsche Tourenwagen Masters touring car series as part of a “long-term deal” with new series promoter the General German Automobile Club.
Tennis
Media

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
NFL
Media

The German free-to-air television audience for Sunday night’s Super Bowl LVII was down markedly on the last two editions of the NFL showpiece as commercial broadcaster ProSiebenSat.1
Tennis

Commercial broadcaster ServusTV secured renewals at flat fees for free-to-air rights in Austria to the Australian Open and French Open, after striking sublicensing deals with media conglomerate Warner Bros. Discovery.
Multiple Sports

Soon-to-launch subscription streaming service Dyn has supplemented its high-cost Handball Bundesliga and Basketball Bundesliga rights through a series of thriftier content acquisitions.
Football
Finance & Law

US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…
Football
Media

Deutsche Telekom has acquired exclusive rights in Germany to the Coupe de France
Football
Media

Media platform OneFootball and subscription sports streaming service DAZN have announced a distribution deal for the German and Austrian markets
Football

Uefa will see a slight increase in the value of its Champions League media rights in Germany amid tough conditions for rights-holders as a result of macroeconomic gloom, cost-cutting and uncertainty over the potential sale of pay-television broadcaster Sky Deutschland.
Hockey
Media

German streaming platform Dyn has acquired exclusive rights to the Feldhockey Bundesliga as it continues to add its content offering before launching later this year
Motorsport
Media

German sports broadcaster Sport1 has extended its rights to the NASCAR stock car racing series and Australia’s Supercars Championship for two more seasons.
Football
Media

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
American Football
Media

German sports broadcaster Sport1 has acquired rights to the United States’ newest professional American football league, the XFL, in Germany, Austria and Switzerland for the next two years. 
Motorsport
Media

Commercial broadcaster ServusTV has extended its World Rally Championship rights for two more seasons. The broadcaster has announced a new agreement that includes Germany and Austria
Football
Media

Sportainment, the parent company of German pay-TV broadcaster Sportdigital Fussball, has launched a free sports channel on Ghana's HD+ satellite platform as it looks to take its round-the-clock football…
Football
Fan Engagement

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.
Multiple Sports
Industry Moves

Alberto Horta has joined the IMG agency as its senior vice-president and managing director for the DACH markets of Germany, Austria and Switzerland, following a lengthy tenure at media group Warner Bros
Multiple Sports
Host Broadcast & Production

Luis Vicente, the former chief executive at subscription broadcaster Eleven Sports, has been appointed as chairman of the new advisory board at Germany-based technology and live streaming company Sporttotal