Hungary

Pre-emptive offers from agencies "too good to turn down".

Asian Games: The IEC in Sports agency was appointed to handle worldwide media distribution of the 7th Asian Winter Games by the Games’s organising committee.

Big increases in the US and Japan the highlights of a successful round of sales for Traffic Sports.

Football: Italian league body Lega Calcio agreed a number of rights deals covering the 2010-11 and 2011-12 seasons

RCS-RDS wraps up Premier League ... Battling HiTV wins Serie A ... Japan to reclaim Tour's No.1 status ... Crozier's role in ITV rugby win ... Universum seeking ZDF successor.

Athletics: The IEC in Sports agency agreed a number of deals for the 2010 IAAF World Indoor Championships in Doha

News round-up, Vol 14 Issue 5

Mounting financial pressures have tempted cash-strapped Hungarian broadcaster MTV to sell on World Cup rights acquired through the EBU.

The major agencies are battling to add to their football federation portfolios in the countdown to the Euro 2012 qualifying draw next month.

Football: German public-service broadcasters ARD and ZDF acquired the free-to-air rights for a further nine matches from next year’s Fifa World Cup in South Africa in a sublicensing deal with pay-broadcaster S…

Football: Spanish pay-television operator Sogecable acquired the television rights for the 2010 Fifa World Cup in a deal with Fifa worth just over €90m (£71m). 

Football and winter sports dominate European sports viewing in the TV Sports Markets’ survey for March.

The changes introduced to Formula 1 this season to make the races more exciting are having a mixed effect on last year’s falling television audiences.

As the winter sports’ season comes to a close, a number of events dominated TV Sports Markets analysis of European viewing for February

With European football taking its mid-season break, the TV Sports Markets European survey for January shows top winter sports events dominating the tables.

The Octagon agency, favourites to win the English Premier League’s international rights in the Middle East, was thrown into gloom late last month when parent company Interpublic refused to guarantee i…

Football rights to be used to transform cable entertainment channel into a sports channel