Indian Subcontinent

“We want eyeballs and that's what matters to us foremost. You can't get bigger and better than our strategy. People all over the world ask me where can we watch IPL - now I can always say - you can watch it on You Tube." - Lalit Modi.

Cricket: Entertainment Sports & Direct acquired the theatrical rights for the Indian Premier League in a 10-year deal from 2010 to 2019, paying Rs3.3 bn ($70m)

The Nimbus Communications agency’s newly extended deal for Indian cricket could guarantee the safe future of its broadcast subsidiary, Neo, for the best part of a decade.

Indian broadcaster Zee is in the process of completing its takeover of Dubai-based sports broadcaster Ten Sports.

A takeover of Saudi-owned Middle East pay-broadcaster Arab Radio and Television by Qatar-based Al Jazeera Sports is likely to still go ahead, according to industry insiders.

Football: Middle East pay-broadcaster Al Jazeera Sports acquired the rights for Euro 2012 and 2016 in a deal with Uefa, European football’s governing body, worth $100m (€67m) overall. Al

Boxing: German public service broadcaster ARD extended its television rights deal with boxing promoter Sauerland for one more year, taking it to the end of 2012, paying about €14m ($21m).

Next week’s bidding deadline for English Premier League rights in most of Asia will kick off a frenzied period of activity for the league, with tenders being issued shortly afterwards in Greater China, Africa, Australasia and Europe.

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012

Last week Ten Sports became the first sports broadcaster in India to stream its live cricket content for free online.

American Football: US television network NBC extended its deal for National Football League (NFL) matches until 2013 in a two-year deal, paying an estimated two-per-cent annual increase on its existing…

Football: Indonesian pay-broadcaster Telkomvision acquired a package of Serie A rights for the 2009-10 season in a one-year deal with the MP&Silva agency, renewing an existing deal

Abu Dhabi Sports Channel gave the English Premier League the spectacular start to its international rights sales it was looking for with a staggering deal, beating strong favourite Al Jazeera Sport and incumbent Showtime.

Basketball: Italian pay-broadcaster Sky Italia acquired the exclusive live rights for the top-tier domestic Serie A league in a two-year deal with Lega Basket, paying €5.4m ($7.6m).

The fate of UK pay broadcaster Setanta was hanging by a thread late this week, as TV Sports Markets went to press.

Sony was this week forced to renegotiate its deal for Twenty20 cricket’s IPL, after losing a court case in which it claimed that the original deal had been illegally terminated.