Ireland
ITV lands NFL free-to-air rights in three-year contract
Commercial broadcaster ITV has secured a three-year deal for free-to-air rights to the National Football League in the UK and Ireland, from 2022 to 2024
Sky and ECB marriage continues with marginally increased fee
Sky’s fees for the renewal – and in the current deal – are understood to also incorporate significant outlay on marketing and promotion.
World Padel Tour to receive UK coverage through BT Sport
Pay-television broadcaster BT Sport has acquired rights in the UK and Ireland to the World Padel Tour (WPT)
BT Sport, Eurosport joint venture signed off by UK regulator
The UK’s Competition and Markets Authority (CMA) has approved a joint venture agreement between telecoms company BT and media group Warner Bros.
Sky extends English Cricket Board rights to end of 2028
Pay-television broadcaster Sky Sports has secured a four-year renewal of its England and Wales Cricket Board (ECB) rights in the UK and Ireland, covering 2025-28
Viaplay ‘in talks’ to acquire Premier Sports in UK push
Subscription streaming operator Viaplay is reported to be in talks to acquire pay-television broadcaster Premier Sports as it bids to ramp up its operations in the UK market
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
Sky and Discovery opt for status quo in PGA Tour extension
Sky has renewed its deal for the PGA Tour, settling speculation that Warner Bros. Discovery could retain the property to strengthen its UK media businesses.
Breeders’ Cup deals renewed with UK broadcasters
UK commercial broadcaster ITV and pay-television broadcasters Sky Sports Racing and Racing TV have renewed rights agreements for the Breeders’ Cup World Championships.
LaLiga gets UK increase from Premier despite Fite deal collapse
Premier Sports has managed to retain its exclusive rights to LaLiga in the UK and Ireland, paying a relatively modest uplift compared to an initial offer for the rights by streaming platform Fite.
RTÉ and Virgin Media land Uefa national team packages
Irish public-service broadcaster RTÉ and pay-television operator Virgin Media have acquired rights to national team competitions organised by European football’s governing body, Uefa.
Warner Bros. Discovery has JV purchase option as BT Sport deal finalised
Telecoms company BT has agreed terms with media group Warner Bros
LaLiga preparing UK D2C solution as talks with Fite stall
A direct-to-consumer offering such as LaLiga Pass – which has already been rolled out in Indonesia and Thailand – is thought to be LaLiga’s current preferred fallback option should its deal with Fite collapse.
Sky renews UK deal for golf’s Masters at slight increase
UK pay-television broadcaster Sky renewed its agreement with the Augusta National Golf Club for rights to The Masters, paying a slight increase.
Pitch adds women’s matches to expanded Cricket Ireland rights deal
Sports marketing agency Pitch International has signed a new five-year broadcast deal with the Cricket Ireland national governing body
Sky Sports retains exclusive Masters rights in UK
UK pay-television broadcaster Sky Sports has renewed its agreement with Augusta National Golf Club for exclusive rights to The Masters
QSI-backed Premier Padel lands multi-territory Sky deal
The new global padel tour backed by Qatar Sports Investments (QSI), the International Padel Federation (FIP) and the Professional Players Association has announced a broadcast deal with Sky covering multiple…
Sky ties down Sanzaar rights to 2025
Pay-television broadcaster Sky Sports has agreed a fresh rights deal in the UK and Ireland with Sanzaar, the joint-venture enterprise representing the international rugby unions of Argentina, Australia,…