Italy

American Football: UK commercial broadcaster Channel 4 acquired the live rights to all of the NFL’s Sunday night games for the 2010 season.

Dahlia loses coverage of the Serie A matches of Palermo and Fiorentina to rival Mediaset from this season, threatening its recent strong growth.

The Italian agency speaks to TV Sports Markets about its expansion plans.

Fees dropped in Germany, the UK, the Netherlands, Romania, Greece and Belgium, have all dropped in comparison to what was paid for away qualifiers for the 2010 World Cup.

Nova dilemma for league ... 3 missing from mobile Serie A ... Leeds happy with ppv pilot ... Rai's Euro goal fiasco

A former Rai head of sports rights acquisitions claims he was forced out after resisting political pressure to overpay for rights to save Infront from bankruptcy.

Smaller federations are likely to support Uefa's plan to centralise sales of rights for European Championships and World Cup qualifiers, but bigger federations might resist it.

Football: Portuguese agency PPTV acquired the television and marketing rights for the Portuguese Liga club Sporting Lisbon in a five-year deal, from 2013-14 to 2017-18, worth about €108m ($135m).

German and Spanish audiences for the Tour de France increased by over 20 per cent this year, giving the Amaury Sport Organisation a shot in the arm, with negotiations for a new deal expected before 2011 Tour.

Competition between Sky Italia and Mediaset Premium presents Serie A with an opportunity to enrich itself, but it must be careful of killing off one of the competitors, or forcing them into collusion.

In exclusive interviews, Lega Serie A president Maurizio Beretta and director general Marco Brunelli explain the blueprint for future rights growth for Italian football's top division.

Sources say Rupert Murdoch plans to unify Europe's News Corp-owned pay-television broadcasters.

Kentaro says good viewer figures and ppv revenues for inaugural series are encouraging expansion plans.

TVE fights to keep hold of Masters ... Rally wants more UK exposure; Zee spree for Ten Action ... Lega looks for Coppa bidders.

Lega Calcio gives in to club demands for direct payments from broadcasters, and fees will be split as per last season.

Football: Nepalese media buying agency Media Hub Private Limited acquired the rights in Nepal for the 2010 Fifa World Cup in a deal with ESPN Star Sports

The Italian football federation is confident that it can maintain or increase the value of its domestic television rights over the next four years despite its only realistic buyer – state broadcaster R…

Sky, showing matches from all 20 teams, had an average match audience 8 per cent lower than Mediaset, which discriminated in its choice of match.