Nordics

Agency aims to break with tradition in Nordics and sell Premier League rights market-by-market

Football: German public-service broadcasters ARD and ZDF acquired the free-to-air rights for a further nine matches from next year’s Fifa World Cup in South Africa in a sublicensing deal with pay-broadcaster S…

Surprise win for local agency in Nordic rights auction for the Premier League.

Increase in European media rights fees a sign of increasing value of Premier League even in Europe's developed markets.

The battle between rival Scandinavian platforms Canal Digital and Viasat has driven apart the free-to-air consortium that was aiming to land the rights for Euro 2012 in a pan-regional deal.

MTV3 has extended its deal for Formula One until 2012, securing what has been the cornerstone of its mini-pay offering for a further three years.

The Swedish football federation has received a good response to its recent television tender for national team and domestic league rights, but there are signs that it will face as tough a sell as last time.

Mediapro is close to finalising domestic mobile rights deals for Spanish football’s La Liga, the first such deals to be agreed after a three-year hiatus caused by the football war between Mediapro and Sogecable.

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13

Next week’s bidding deadline for English Premier League rights in most of Asia will kick off a frenzied period of activity for the league, with tenders being issued shortly afterwards in Greater China, Africa, Australasia and Europe.

Recent growth in the pay-television market has helped Finland’s top-tier domestic football league gain its first significant rights-fee.

Football: The European Broadcasting Union acquired the rights for Euro 2012 in 36 countries in a deal with Uefa, European football’s governing body.

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012

NRK has been forced to offload its 2010 football World Cup rights to pay-broadcaster Viasat in the face of mounting costs for next year.

Football: Italian digital-terrestrial pay-broadcaster Dahlia acquired a package of live Serie A rights covering the 2010-11 and 2011-12 seasons in a two-year deal worth €63m ($90m), brokered by the Infront S…

The return of Lance Armstrong to this year’s Tour de France looks to have played a key role in driving strong television audiences on both sides of the Atlantic.