South Korea
Rai, Sky and BBC among first wave of America’s Cup broadcasters
A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…
KBS stokes competition for Bundesliga rights in Korea but value drops
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Bundesliga strikes TV deals in Singapore, South Korea and Thailand
Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.
K League under global spotlight as it resumes season
Korean football's K League became the focus of the football and wider sports world's attention at the weekend, as it resumed its 2019-20 season after suspension due to the Covid-19 pandemic
K League coverage in 17 markets
Korean football's K League and its media rights distribution partner Sportradar have agreed deals in 17 international markets ahead of the league's 2020 season restart today
K League to stream first match globally, adds Optus deal
Korean football's K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter
ESPN to air Korean baseball for US audiences
Live baseball is returning to US audiences following the completion of a new media rights deal between ESPN and the Eclat Media Group for rights to South Korea’s KBO League.
K League announces domestic broadcasters for season start
Korean football's K League has announced new domestic broadcasters ahead of the planned restart of its season this Friday, May 8
K League becomes latest rights-holder to turn to WSC Sports
South Korean football's K League is partnering with Israel-based artificial intelligence video production and distribution platform WSC Sports
Southeast Asia market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia
K-League overseas rights sales surge ahead of restart
Korea's K League has agreed media rights deals in 10 overseas markets, with potentially more to come, as it prepares to become one of the few football leagues in the world to resume play next month
ESPN ‘seeks free broadcast rights’ to Korean baseball
ESPN's plans to acquire rights to the Korean Baseball Organisation's domestic league are reported to have stalled after the US-based sports broadcaster is said to have attempted to acquire the rights free…
ESPN shows ‘passing interest’ in Korean baseball rights
US sports broadcaster ESPN is said to have approached the Korea Baseball Organization (KBO) on the possibility of transmitting South Korean baseball games to its American audience
Digital Consortium powers KBO growth but its sports ambitions thought limited
The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.
KBO tenders international media rights for 2020-23
The Korea Baseball Organization has launched a tender for the distribution of its media rights in territories outside Korea, covering the 2020 to 2023 seasons
K-League opens media production centre
The K-League, Korea's professional football league, has opened a media facility that will be the central hub for the production of its live matches and other content
K League closes on deal, but national-team rights still unsold in Korea
The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.
CJ ENM’s re-emergence fails to help DDMC Fortis avert AFC fee fall in Korea
CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.