Sri Lanka

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027

The Sri Lankan cricket board plans to launch a new T10 cricket franchise league, working with sports marketing firm TTen Global Sports

Viacom18 is understood to be confident of turning a profit on its investment given the number of Indians likely to qualify for the later stages across multiple Olympic sports.

Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.

Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon

Pay-television broadcaster Sony Pictures Networks India has acquired exclusive media rights across the Indian subcontinent for the forthcoming Davis Cup tie between India and Denmark

The Marron Media agency will be the exclusive international media rights sales agent for the Lanka Premier League for the second successive year

Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike

For the month of October, a new style of monthly report is being implemented

Sri Lanka satellite television channel Supreme TV has secured exclusive domestic media rights to the Lanka Premier League Twenty20 cricket tournament in a multi-year deal

Spanish LaLiga’s value in India has seen a sharp decline in media group Viacom 18’s deal for exclusive rights to the property from 2021-22 to 2023-24, driven by a lack of competition.

Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season

LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent

Sri Lankan state-owned broadcaster ITN has acquired domestic rights to the Lanka Premier League

Sri Lanka Cricket has issued an invitation to tender for a media and related rights for the rescheduled England tour of Sri Lanka

Indian pay-television broadcaster Sony Pictures Networks has acquired the exclusive global media rights for Sri Lanka Cricket in a three-year deal from 2020 to 2023

Innovative Production Group (IPG), the Dubai-based sports marketing agency, has been awarded marketing and organisation rights for the Lanka Premier League, a new Twenty20 cricket tournament in Sri Lanka