Sri Lanka
ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
ICC issues two-year ITT for rights in Pakistan, Bangladesh and Sri Lanka
The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Sony extends Bundesliga rights in Indian subcontinent to 2026
Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
EXCLUSIVE: Sony retains Sri Lanka Cricket global rights
Indian pay-television broadcaster Sony Pictures Networks has renewed its global Sri Lanka Cricket rights for four years, from April 2023 to March 2027, SportBusiness understands.
Premier Sports renews NRL rights in Asia
Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
Sri Lanka Cricket announces Lanka T10 league in partnership with TTen Global Sports
The Sri Lankan cricket board plans to launch a new T10 cricket franchise league, working with sports marketing firm TTen Global Sports
Viacom18 pays big increase to beat Sony to 2024 Olympic Games
Viacom18 is understood to be confident of turning a profit on its investment given the number of Indians likely to qualify for the later stages across multiple Olympic sports.
Cricket audiences encourage Daraz to target bigger sports and entertainment platform
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Sony secures World Athletics Championships rights across Indian subcontinent
Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon
Sony Pictures Networks acquires rights to India-Denmark Davis Cup tie
Pay-television broadcaster Sony Pictures Networks India has acquired exclusive media rights across the Indian subcontinent for the forthcoming Davis Cup tie between India and Denmark
Marron Media retains LPL sales agency role, Daraz secures digital rights
The Marron Media agency will be the exclusive international media rights sales agent for the Lanka Premier League for the second successive year
IPG and Redstrike join forces to develop LPL, target other sports rights
Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike
India Interactive Report, 2021
For the month of October, a new style of monthly report is being implemented
Supreme TV acquires domestic Lanka Premier League rights
Sri Lanka satellite television channel Supreme TV has secured exclusive domestic media rights to the Lanka Premier League Twenty20 cricket tournament in a multi-year deal
Viacom 18 acquires LaLiga rights in India at reduced value
Spanish LaLiga’s value in India has seen a sharp decline in media group Viacom 18’s deal for exclusive rights to the property from 2021-22 to 2023-24, driven by a lack of competition.
Blast Premier agrees flurry of media-rights deals for 2021
Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season
LaLiga announces China Mobile deal, Indian subcontinent rights tender
LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent
ITN, Sony and Sky among broadcasters to sign on for Lanka Premier League debut
Sri Lankan state-owned broadcaster ITN has acquired domestic rights to the Lanka Premier League