Together with a low bid for the 2014 and 2016 Olympic rights, the deal reflects ARD/ZDF’s determination to break the trend of high-rising sports rights costs.
For the full story see the latest issue of TV Sports Markets
Together with a low bid for the 2014 and 2016 Olympic rights, the deal reflects ARD/ZDF’s determination to break the trend of high-rising sports rights costs.
For the full story see the latest issue of TV Sports Markets