DNK helped broker the deal after struggling to find a replacement broadcaster once commercial channel Antenna pulled out one year into a three-year deal just before Christmas. Asset has inherited DNK’s contract with Formula One Management, paying the same fee and running for the same period, up to the end of the 2012 season.
DNK had managed to agree one-off deals with Antenna to show live coverage of the first two races this season online, on a pay-per-view basis. But no deal was reached for the third race, in Malaysia, and after the subsequent blackout DNK turned to Asset.