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Audiences for World Cup opener up in key European markets, down in Germany

(Photo by Richard Sellers/Getty Images)

The opening match of the 2022 Fifa World Cup drew larger television audiences in France, Spain and the United Kingdom than for the first game of the 2018 World Cup but viewing figures were much lower in Germany.

An average audience of 6.2 million viewers in the UK tuned into the BBC’s coverage of the match between Qatar and Ecuador. The public-service broadcaster’s coverage began with an acknowledgement of the controversy surrounding Qatar’s hosting of the tournament and did not include full coverage of the opening ceremony.

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