German Bundesliga football club Bayern Munich has entered into a content partnership with Chinese state-owned broadcaster CCTV.
Bayern will make exclusive video interviews and content available to CCTV’s Total Soccer programme – a two-hour weekly show focusing on world football. Terms of the deal were not disclosed.
Karl-Heinz Rummenigge, chief executive of Bayern Munich, said the partnership was “a unique opportunity to transport our idols and values into every region of the world’s biggest sports market.”