BT Sport acquires World RX rights in UK and Ireland

Pay-television broadcaster BT Sport has acquired rights to the FIA World Rallycross Championship in the UK and Ireland from 2019 in a multi-year deal.

It will broadcast all 10 rounds of the world championship live as well as a weekly highlights show.

The World Rallycross Championship, known as World RX, began in 2014 and includes events in Argentina, Turkey, Canada and throughout Europe.

The estimated cumulative TV audience for dedicated broadcast for the 2018 season was almost 35 million, according to rights distributor IMG.

IMG’s relationship with Rallycross began in October 2012, when it created a 10-year joint venture, from 2013 to 2022, with motorsport’s world governing body, the Fédération Internationale de l’Automobile, to develop and promote the FIA’s European Rallycross Championship, which was later expanded to create World RX.