German Bundesliga
Features
Bundesliga starts Asian sales with Sky PerfecTV deal in Japan
Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.
Asian sports media industry adjusts to coronavirus shutdown
The shutdown of live sport due to the Covid-19 pandemic has stopped media-rights payments and negotiations, and prompted a scramble by broadcasters for alternative content across Asia-Pacific.
Bundesliga agrees big fee rise in US with ESPN, but takes exposure gamble
The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.
Football bodies pile pressure on Arabsat in battle to force beoutQ off the air
At stake is the future funding of elite sport through the sale of media rights.