German Bundesliga

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Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.

The shutdown of live sport due to the Covid-19 pandemic has stopped media-rights payments and negotiations, and prompted a scramble by broadcasters for alternative content across Asia-Pacific.
USA

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.

At stake is the future funding of elite sport through the sale of media rights.

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25

The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors

US daily fantasy sports operator and gaming company DraftKings has acquired live betting streaming rights to the Bundesliga, which made a high-profile return to action amid the global Covid-19 pandemic…

Brazilian betting operator Betsul has acquired betting streaming rights to the German Bundesliga ahead of the league’s return to action this weekend.