Pay-television broadcaster C More Entertainment, part of the Bonnier media group, will launch a new sports channel in Denmark, Canal8 Sport, on August 13.
The channel will be available on the YouSee, TDC Home Trio and Canal Digital pay-television platforms, and talks are ongoing with other platforms, according to the MediaWatch website.
Canal8 Sport’s content will include Italian and Dutch club football, men’s tennis, motor racing and mixed martial arts. Sister channel Canal9, launched in 2009 as C More’s flagship sports and entertainment channel in Denmark, will continue to show the biggest sporting events and matches in the broadcaster’s portfolio.
C More Denmark manager Charlotte Repholtz said the launch of Canal8 Sport would provide an opportunity to “clearly position Canal9 as our flagship [channel] where strong non-sports content can live side-by-side with the greatest of our football or sports rights.
“With Canal8 Sport, we have an opportunity to establish a pure sports channel and give a lot of sports fans easier, cheaper and better access to some very strong rights,” she added.