UK commercial broadcaster Channel 4 has acquired rights for the XtremeStorm athlete endurance challenge, which will take place in April in Southport, England.
Channel 4 struck the deal with Dream Team TV, which has been appointed to produce and distribute worldwide coverage of the event.
Dream Team TV was appointed by Unique Treble, the marketing company behind XtremeStorm.
Talks are ongoing with other broadcasters about acquiring rights for the event.