De Siervo again touts Serie A broadcast platform amid rights impasse

(Ivan Romano/Getty Images)
(Ivan Romano/Getty Images)
Lega Serie A chief executive, Luigi De Siervo, has reiterated that broadcasters must meet the organisation’s valuation for its next cycle of domestic rights, adding that if a solution isn’t found it is “much more likely” that it will proceed with the launch of an in-house platform.

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