Discovery appoints Andrew Georgiou as Eurosport head

US media group Discovery has appointed Andrew Georgiou to lead its Eurosport subsidiary with additional sports rights responsibilities across the wider group.

Georgiou takes on the newly-created position of President, Eurosport and Global Sports Rights & Sports Marketing Solutions. The role involves driving Eurosport’s growth, coordinating sports rights acquisitions for the Discovery group and representing the group with rights holders, federations and agencies.

Georgiou will also work on developing and executing a strategy that would use Discovery’s premium sports portfolio to “create unique solutions for marketers around the world”, according to a statement.

He will start in the autumn, and will report directly to Discovery’s president and CEO JB Perrette.

Georgiou leaves his position as chief executive of the Lagardère Sports and Entertainment agency for the new role. However, he will remain as CEO, in the meantime, to assist the Lagardère conglomorate to finalize its sale of the agency.

The previous head of Eurosport, Peter Hutton, left last year to join Facebook.


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