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Facebook signs two-year renewal with Ironman, optional third year

Facebook has renewed a digital broadcast rights deal with Ironman for its endurance sports events for 2019 and 2020, with an option to extend for a further year.

The rights cover 17 live events in 2019, rising to 19 in 2020, and 22 events in 2021 should the social media giant take up its third-year option.

Facebook Watch will be the exclusive digital home for the content, which will include the Ironman World Championships as well as VOD highlights of every event broadcast on the platform.

All coverage will be available globally. Facebook first began broadcasting Ironman content in 2018.