Rights-holder FIA Karting has made its content available on the Motorsport.tv OTT platform, and will show its events on the platform’s subscription-free service, which launched on Thursday.
It envisages the move will boost karting’s exposure amongst fans of motorsports.
FIA Karting events will be among the 125 different motorsports showcased on the new free Motorsport.tv channel.
The OTT service, which provides rights-holders with an avenue for making content available directly to consumers, previously only operated as a subscription-based service. The new free channel is an additional offer.
Motorsports.tv recently concluded a deal to carry the FIM Superbike World Championship as part of its subscription service across Europe.
LaLigaSports, the OTT platform of the Spanish football league, earlier this week agreed a deal to stream live coverage of this year’s Spanish Karting Championship.