Commercial broadcaster Antenna 1, which ignited the market with a spree of acquisitions in the summer and autumn of 2008, has dropped its coverage of Formula One, one year into a three-year contract. There are also question-marks over its coverage of Uefa’s Europa League, six months into a three-year deal.
Antenna’s abrupt U-turn on sport is related to the country’s plummeting television advertising market, which dropped 23 per cent in the first nine months of 2009.
For the full story see the latest issue of TV Sports Markets.