The IMG College division of the IMG agency has extended its multimedia rights and licensing deal with Tulane University in the US.
The 10-year agreement with the New Orleans-based university will run through to the end of 2026. The extension adds to an agreement that originally began in 2009.
The deal includes construction of a television and new media production facility that will support live television, radio, streaming and digital content for the university’s Tulane Athletics sports teams.
The extended agreement also includes IMG College’s exclusive representation of corporate partners, stadium and venue signage, rivalry series, hospitality, game promotions, television, publications, internet sales and endorsements for Tulane coaches.