The Infront Sports & Media agency has unveiled a new leadership and corporate structure for its Infront Germany division.
Marco Sautner, who had been serving as director of marketing and sales for the regional operation, has been appointed as a managing director and will head up the division alongside Reinhardt Weinberger under a new dual leadership model.
Infront Germany will also be split into three business units to allow the agency to address specific customer requirements in the country.
The Marketing & Business Development unit will focus on areas such as market insights, digital, communication and business development. Director Stephanus Tekle will head up the division.
A new Sales unit, under the leadership of director of sales Achim Morlok, will focus on Infront Germany’s portfolio of properties and connect projects more closely.
In addition, director Oliver Prenger will lead the Finance & Administration unit.
Weinberger, managing director of Infront Germany since 2007, said: “Our industry continues to develop dynamically and is growing rapidly – internal changes are the logical consequence. As a leading company in the sports industry, we aim to actively shape the market and create the necessary prerequisites – both in terms of content as well as structure. With our new organisational structure and the corresponding responsibilities, we are well prepared for upcoming challenges.”
Infront Germany’s current client portfolio includes Bundesliga football clubs FC Köln, Mainz and Werder Bremen, along with the Basketball Bundesliga.