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ITV the latest LaLiga broadcaster in the UK

Commercial broadcaster ITV has announced it will broadcast free-to-air coverage of Spain’s LaLiga for the rest of the 2018-19 season in a new deal with the league.

ITV’s coverage will begin with Spanish giant Real Madrid’s match against Levante on February 24 on its ITV4 channel. It will continue to show one match per match-week for the remainder of the season along with a midweek highlights programme.

This is in addition to coverage from pay-television broadcaster Premier Sports and international sports broadcaster Eleven Sports.

Premier Sports announced earlier today (February 22) it had acquired non-exclusive rights to four matches per match-week.

Eleven initially acquired exclusive rights last year, but held contract renegotiations in December with LaLiga amid financial difficulties in its UK business.