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LaLiga to head back to UK rights market as early as May

Spain’s LaLiga is poised to return to the UK market in May or June with a media rights tender for the three-seasons running from 2019-20 to 2021-22, SportBusiness Media understands.

The league’s current agreement with OTT sports broadcaster Eleven Sports is set to conclude at the end of the 2018-19 season.

Eleven initially agreed a three-season deal, from 2018-19 to 2020-21, with LaLiga last year, replacing the rights-holder’s previous long-term partner pay-television broadcaster Sky.

But Eleven held contract renegotiations with LaLiga in December amid financial difficulties in its UK business. Since then, both pay-television broadcaster Premier Sports and commercial broadcaster ITV have acquired non-exclusive LaLiga rights for 2018-19.

The Mediapro agency sells LaLiga international rights on behalf of the league.