LaLiga to launch subscription mobile app for international fans

LaLiga is launching a subscription mobile app in the Middle East and Africa, with plans to roll it out in other markets, under deals with mobile technology company Mondia and telco Orange.

LaLiga Xtra will offer content including video, images, articles, infographics, fixture information, and player and club information, in multiple languages. There will also be games for users to compete against each other, including quizzes, a prediction game and LaLiga's fantasy football game, as well as interactive experiences including live chats with LaLiga ambassadors. Subscriptions will be available on a daily, weekly or monthly basis, and the content will be accessible via desktop, mobile and tablet.

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