![British & Irish Lions captain Alun Wyn Jones during the second test against South Africa in 2021 (by MB Media/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/04/GettyImages-13320146701.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
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