![National Basketball Association commissioner Adam Silver. (Photo by Thearon W. Henderson/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/02/GettyImages-1400713248.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=416)
The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their own avatar into a live game.
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