The National Football League has solidified its domestic media rights distribution well into the next decade and reaffirmed its position as the pre-eminent programming in all of American television, regardless of genre, by signing a set of five landmark deals spanning 11 seasons that are collectively worth more than $110bn (€92.4bn).
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here