![(Sebastian Widmann/Bundesliga/Bundesliga Collection via Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2024/01/SW2_0677.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=413)
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning.
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