The International Olympic Committee has announced that the global broadcast output for Sochi’s winter Olympic Games will be almost double that of Vancouver’s staging of the event in 2010.
More than 102,000 hours of Sochi 2014 action will be broadcast globally across 464 television channels and digital platforms compared to 57,000 hours from 240 broadcasters in 2010, Timo Lumme, managing director of IOC Television and Marketing Services, said today.
“The global broadcast has been bigger than for any previous winter Games,” Lumme said, according to the Reuters news agency. “Television is 42,000 hours against 32,000 in Vancouver, and if you take the digital component it is 60,000 hours against 25,000 hours in Vancouver.”
Lumme said the 2014 Games, which conclude on Sunday, had reached an estimated viewership of around 500 million people worldwide, with 230 digital platforms on top of traditional broadcasters. Of the 230, 155 were websites and 75 were application-based services.
“We seem to be seeing a clear evolution in viewing patterns,” Lumme added. “We now are seeing a real shift from fixed screen to mobile.”