German sports broadcaster Sport1 and the OneFootball digital platform have acquired rights to the International Champions Cup pre-season club tournament.
Sport1 and OneFootball will hold platform-neutral audio-visual media rights to the tournament in Germany, Austria and Switzerland for three years, from 2018 to 2020.
The deal covers highlights rights for television, online and mobile platforms, with coverage to begin with the clash between German Bundesliga team Bayern Munich and French Ligue 1 side Paris Saint-Germain on July 21.
Sport1 has partnered with OneFootball ahead of the tournament. Sport1’s on-air team will commentate on live matches and provide them to OneFootball for distribution. OneFootball users will be able to watch all matches exclusively via an in-app live stream.
OneFootball will also present all highlights clips in its own editorial formats across its digital platforms and social media channels.
This year’s ICC will be staged in 22 cities across the world. Sport1 will show 11 live matches in total.