Swedish Ski Association maintains long-running Infront partnership

The Swedish Ski Association has agreed a five-season extension to its long-standing rights and production partnership with the Infront agency.

The new contract will run from 2021-22 to 2025-26. The two parties have worked together since 1998.

Infront will manage the entire production and media rights distribution – including domestic rights – of all International Ski Federation (Fis) men’s and women’s Alpine Ski, Cross-Country, Ski Jumping, Ski Flying, Nordic Combined, Snowboard and Freestyle Ski World Cups in Sweden.

Bruno Marty, Infront senior vice-president of winter sports, said: “After 20 years of successful cooperation with the Swedish Ski Association, we are glad to further strengthen our Fis World Cup portfolio in the Nordic countries, where we have already renewed our agreements with Finland until 2026. This enables us to plan in the long term to continue enhancing production and exploiting digital platforms to bring fans closer to the action.”

The renewed deal comes ahead of the Swedish town of Åre hosting the 2019 Alpine World Ski Championships, which will take place from February 5-17. Infront holds agreements with nearly all national ski associations that stage Fis World Cup events.