Pay-television broadcaster Ten Sports, which operates in the Indian subcontinent, has acquired rights for the DFB Cup club football tournament in Germany.
The agreement will run for four years, from 2014-15 to 2017-18.
The rights cover exclusive live and delayed coverage of at least 11 matches per season.
The deal covers Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, India, Pakistan and Sri Lanka.
Ten Sports struck the deal with the Infront Sports & Media agency, which brokered the deal on behalf of the DFB, the German football association.