TikTok agrees deal with Pakistan Super League

TikTok and the Pakistan Super League Twenty20 cricket tournament will jointly develop content for the social video platform under a new agreement.

The Pakistan Cricket Board said yesterday that the PSL will work with TikTok to develop "bespoke content" for the platform's users. The content will be linked to the sixth season of the PSL, which restarts tomorrow after being suspended in March due to the pandemic.

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