Free-to-air and pay-television broadcaster TVB has acquired rights in Hong Kong for the 2016 summer Olympic Games.
The deal also includes the 2014 summer Youth Olympic Games in Nanjing, China.
TVB has acquired the exclusive rights across all media platforms, including free television, pay television, internet and mobile.
The agreement was brokered by the Dentsu advertising agency on behalf of the International Olympic Committee.
TVB struck a late rights deal for the 2014 winter Olympic Games in Sochi earlier this year.