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Twitter to live-stream NBA on TNT games featuring single-player cams

Twitter will live-stream the second halves of 20 NBA games which air on TNT this season through a single-player, isolated camera view.

Fans will vote on Twitter for the player they want to see featured during the live stream of select regular-season and play-off games, as well as the 2019 NBA All-Star Game.

Commentators will provide analysis for this second-screen offering, which will be available only in the US.

The partnership between the NBA, Turner and Twitter was announced at the Consumer Electronics Show in Las Vegas.

“The NBA Twitter community is among the most vibrant in sports and entertainment,” said NBA commissioner Adam Silver. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second-screen experience that will further enhance the way fans engage with each other and the game.”

“We’re taking live content and expanding its footprint,” said Kay Madati, global vice-president and head of content partnership at Twitter.

The initiative is designed to complement the linear broadcast rather than compete with it. “Every single one of our deals has to look at that,” he added. “We’re not here to encroach on the rights of our partners.”

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