The NBA is extending its move into micro-payments by reportedly making League Pass games available for purchase by the quarter.
Games which cost $6.99 will be on offer for $4.99 for the final three quarters, $2.99 for the second half and $1.99 for the final quarter.
The sales will be in effect for Monday’s 11 games. The NBA introduced fourth-quarter-only options in September.
NBA commissioner Adam Silver told SportBusiness in March: “There is no doubt that people will see on social media that there is an exciting finish to a game so might be more inclined to watch the last five minutes.
“But I also think there is going to be an audience for people early in the evening who know that for whatever reason they only have time during the first or second quarter to watch a game but don’t think it’s a good consumer proposition to buy a whole game. So I’m looking forward to experiment in the first half of the game as well.”