Uefa developing its own OTT service

Uefa has been working on an OTT service to house competitions and content outside of its flagship Champions League and Europa League club competitions.

Marketing director of football’s European governing body, Guy-Laurent Epstein (pictured), told Spanish newspaper Palco23 that the OTT platform “is not ready yet, but we are building our own OTT platform to really go beyond the current content.”

He went on to explain that “we do not want to compete with TV channels, but to take advantage of the wide range of content we have, such as summaries, delayed games, backstage pictures, and women’s and grassroots competitions, whose broadcasters generally do not have the same visibility as the men’s tournaments.”

Uefa is not the only rights-holder to invest in an OTT service with both Formula One (globally) and the IMG agency (Strive in Scandinavia and Serie A Pass globally) launching platforms this year.

Guy-Laurent Epstein will be speaking in the ‘Trends and issues in global TV rights” panel at the inaugural SportBusiness Summit on September 19.