The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.
The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.
Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.
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