German telco Deutsche Telekom has renewed its rights to the Basketball Bundesliga (BBL) at a slight uplift, locking down the rights for another five seasons.
Türk Telekom has acquired rights to an assortment of European basketball leagues in recent weeks to compensate for its lack of Euroleague and Turkish domestic league coverage.
German telco Deutsche Telekom last week moved back into buying exclusive sports rights with a deal for the domestic basketball league, which was a big increase on the previous value.
Interview with Jan Pommer, chief executive of the Basketball Bundesliga, on the league’s four-year domestic deal with telco Deutsche Telekom.
German telecommunications company Deutsche Telekom has broadened the reach of Telekom Basketball by making the online channel available on internet-connected television services.
Publishing group Axel Springer has agreed a sublicensing deal with telecommunications company Deutsche Telekom for rights to the Basketball Bundesliga, the top division of the sport in Germany.