Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.
The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.
Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.
Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.
English Premier League rights fell in value in Cyprus this week as the league offered broadcasters a smaller package in an attempt to combat piracy.