Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.
The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.
Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.
Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.
English Premier League rights fell in value in Cyprus this week as the league offered broadcasters a smaller package in an attempt to combat piracy.
Cyprus’s weakened economy has caused a decline in the value of Uefa’s club football competitions for a second successive cycle.
Cypriot pay-television broadcaster CyTAvision has expanded its motorsport portfolio over the past month, striking two new deals.
The German Bundesliga is set to more than double its international rights value from 2015-16 onwards following a host of deals agreed in recent weeks.
The closure of Cypriot pay-television operator Lumiere TV has allowed IPTV service CyTAvision and telco PrimeTel to snap up rights to international and domestic football.