Cyta (Cyprus)

Latest Features

Absent any competition for Greek Cup rights in Cyprus, Cyta translated a 33-per-cent fall in inventory directly into a near one-third discount. 

Formula One rights in Greece will remain with incumbent rights-holders ERT and Cosmote in the next cycle, after a brief period of negotiation with local rights-broker, the Asset Ogilvy advertising agency

English Premier League rights in Cyprus will increase in value following a direct renewal with telco Cyta. The new three-season deal with Cyta, from 2019-20 to 2021-22, will be worth just under €1.5

The added content provided by the Nations League will push the value of Uefa national-team rights in Greece up by more than 30 per cent from 2018-19, TV Sports Markets understands.

Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.

A trio of Cypriot telcos are in the advanced stages of agreeing a tripartite carriage agreement which would see all three share their sports channels with one another

Cypriot telco Cyta has told the Cypriot First Division that it will not pay its third and final instalment for the 2019-20 season, resulting in the prospect of €2.2m ($2.3

Pay-television broadcaster Cyta has renewed its Premier League rights in Cyprus, with the league increasing the number of matches it will allow to be broadcast in the new cycle

Coverage of the 2018-19 season of the Liga ACB, the top division of basketball in Spain, will be available in 140 countries after the league distributed its rights in-house.

Features

The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.

English Premier League rights fell in value in Cyprus this week as the league offered broadcasters a smaller package in an attempt to combat piracy.

Cyprus’s weakened economy has caused a decline in the value of Uefa’s club football competitions for a second successive cycle.

Cypriot pay-television broadcaster CyTAvision has expanded its motorsport portfolio over the past month, striking two new deals.

The German Bundesliga is set to more than double its international rights value from 2015-16 onwards following a host of deals agreed in recent weeks.

The closure of Cypriot pay-television operator Lumiere TV has allowed IPTV service CyTAvision and telco PrimeTel to snap up rights to international and domestic football.