Infront
FIS and Infront strike peace deal over media rights centralisation
The International Ski and Snowboard Federation (FIS) and Infront have hammered out the details of a centralised media rights ‘framework agreement’ that brings to an end a long-running feud over the own…
Infront retains SPFL international rights to 2029 following tender
The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…
EXCLUSIVE: FA U-turns on Infront international rights award
A proposed four-season agreement between Infront and England’s Football Association to sell FA Cup broadcast rights in various international markets has not been signed off despite the agency being selected a…
Infront displaces Dentsu as IOC rights gatekeeper in 22 Asian markets
The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder
Infront takes athletics, handball, ice hockey and skating to Nordic market
The Infront agency is engaged in broadcast rights sales processes in Denmark, Finland, Norway and Sweden for leading athletics, handball, ice hockey and ice skating content
Polsat to broadcast Poland’s historic IIHF World Championship return
Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country
Swedish handball leagues appoint Infront Lab to long-term digital role
The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
WSC brings in Infront for TCR digital content production
WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…
Infront locks up more World Athletics rights until 2029
Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Sportdeutschland.TV lands major ice hockey rights package from Infront
Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.
SPOTV Now acquires Serie A rights in Japan
Streaming platform SPOTV Now has acquired rights in Japan to the Italian Serie A in a deal covering at least the remainder of the 2022-23 season
Infront Bettor adds bet365 to operator portfolio in multi-year agreement
Infront Bettor, the betting-focused division of Infront, has added bet365 as its latest betting operator client
Infront negotiates revised EHF deal upon DAZN exit
DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Infront to distribute Great Ocean Road Race globally, Seven renews domestic rights
The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic c…
Infront reveals details of bookmaker network for new betting division
Infront Bettor, the new betting-focused division of the Infront agency, has revealed details of deals it has signed with a number of new betting operator clients since launching in September
Guarnerio on board at Serie A ahead of international rights sales launch
Anna Guarnerio, the experienced media rights executive who recently left the Infront agency, has taken up a role as head of international media rights at Lega Serie A
EPCR tournaments shown in over 100 countries following Infront, River Media deals
Infront and River Media Partners have distributed broadcast rights for the Champions Cup and Challenge Cup to broadcasters spanning over 100 countries ahead of the start of the new season tonight
Warner Bros. Discovery lands four-year Swiss-Ski rights deal with Infront
Warner Bros. Discovery has expanded its skiing coverage in a deal with the Infront agency for rights in 45 European markets to FIS World Cup events held in Switzerland