Infront
RTL makes cycling push with Infront deal for Flanders Classics
RTL, the French-language free-to-air broadcaster in Belgium, is to succeed public-service rival RTBF as the domestic rights-holder of the Flanders Classics, the country's leading road cycling events
Infront strikes Euro 2024 broadcast deal in Indonesia with MNC
Infront has negotiated an exclusive Euro 2024 broadcast deal in Indonesia with media conglomerate MNC Group
Speed skating finds broadcast home in Norway as VG deals with Infront
Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.
FIS begins to populate new OTT platform with World Cup content after Infront deal
The International Ski Federation (FIS) is live-streaming several World Cup events across its own platforms this winter sports season as part of its new centralised media rights agreement with the Infront…
Search intensifies for ISU rights-holder in Norway after Viaplay exit
The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…
Infront goes D2C in Nordics for EHF club competitions
The Infront agency has taken the decision to launch a streaming platform dedicated to covering European handball's club competitions across the Nordics, after failing to reach agreement with broadcasters…
Serie A broadcast deals secured in Albania in time for 2023-24 kick-off
Fans in Albania were able to watch action from the opening weekend of the Italian Serie A season after deals were negotiated with pay-TV broadcasters Digitalb and Tring
Serie A unveils 2023-24 global broadcast picture, rights pulled from Oversport
The new Serie A season kicks-off this weekend with broadcast agreements in place with more than 65 media outlets worldwide, the league and its rights agency partner Infront have announced
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
FIS and Infront strike peace deal over media rights centralisation
The International Ski and Snowboard Federation (FIS) and Infront have hammered out the details of a centralised media rights ‘framework agreement’ that brings to an end a long-running feud over the own…
Infront retains SPFL international rights to 2029 following tender
The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…
EXCLUSIVE: FA U-turns on Infront international rights award
A proposed four-season agreement between Infront and England’s Football Association to sell FA Cup broadcast rights in various international markets has not been signed off despite the agency being selected a…
Infront displaces Dentsu as IOC rights gatekeeper in 22 Asian markets
The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder
Polsat to broadcast Poland’s historic IIHF World Championship return
Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country
Swedish handball leagues appoint Infront Lab to long-term digital role
The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
WSC brings in Infront for TCR digital content production
WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…
Infront locks up more World Athletics rights until 2029
Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Sportdeutschland.TV lands major ice hockey rights package from Infront
Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.