Infront
EXCLUSIVE: Quartet of heavyweight agency bidders in Uefa club competitions RFP
Four sports marketing agencies are among the leading bidders in the ongoing Uefa club competitions request for proposals following presentations given recently, SportBusiness understands
TV2 Denmark renews BWF rights to 2025
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has extended its media rights agreement with the Badminton World Federation in a deal running from 2022 to 2025
Infront offers to plug Serie A international rights revenue gap in return for role to 2030
Infront has submitted a proposal to Lega Serie A and its clubs that involves the payment of any shortfall in international media rights revenues during the current 2021-24 cycle and the agency becoming…
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Late beIN-Serie A deal in Australia, Infront has 20 new international takers in place
Serie A, the top division of Italian club football, kicked off its 2021-22 season with 20 new international rights-holders in place as late contract extensions were agreed by the Infront agency in the…
BeIN secures Serie A renewal in France and APAC, adding three territories
Subscription broadcaster beIN Sports and Italy’s Lega Serie A have announced a three-season rights renewal in France and Southeast Asia, along with the addition of the rights in Malaysia, Singapore and N…
Movistar Plus retains Serie A rights in Spain
Spanish pay-television broadcaster Movistar Plus has renewed an agreement for rights to football’s Italian Serie A until the end of the 2023-24 season.
CHL moves to PPV on Fanseat in France
Pay-per-view and subscription-based sports streaming service Fanseat has acquired rights in France to the Champions Hockey League
Migu acquires Serie A rights in China
China Mobile Migu has acquired streaming rights for Italian Serie A football in a deal covering at least the 2021-22 season, which begins this weekend
IMG to assume long-term IBSF role when Infront deal ends
IMG has been appointed by the International Bobsleigh and Skeleton Federation to jointly manage its media and sponsorship rights sales from the 2022-23 season onwards, after the federation’s contract w…