MTV3 (Finland)

Ice Hockey

Telco Telia’s extension of its exclusive rights deal for Finland’s SM-Liiga will see the league’s rights fee continue to escalate until the end of 2026-27.
Football
Media

Public-service broadcaster YLE had recouped almost half its fee by sublicensing some rights to next year’s Fifa World Cup to commercial broadcaster MTV3.
Football

Public-service broadcaster YLE and commercial and pay-television broadcaster MTV3 have agreed to share rights in Finland to next year's Fifa World Cup, to be held in Qatar
Football

Fifa is the latest rights-holder to benefit from fierce competition in the Nordics as it sealed huge increases for both the 2023 Fifa Women’s World Cup and the men’s World Cup in 2026.
Football

Finnish public-service broadcaster YLE and commercial and pay-television broadcaster MTV3 have acquired rights in the Nordic country to the 2026 Fifa World Cup
Ice Hockey

Finnish telco DNA has agreed a carriage deal with pay-television broadcaster MTV to provide games from SM-Liiga, the top division of domestic club ice hockey
Football

Swedish telco Telia has finalised its acquisition of Uefa Champions League rights in both Finland and Sweden, from 2021-22 to 2023-24, as Uefa and its appointed Team Marketing agency wrapped up the club…
Motorsport

Commercial and pay-television broadcaster MTV3 has acquired rights in Finland to the FIM Motocross World Championship in a new four-year deal, from 2020 to 2023
Motorsport

Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.
Ice Hockey

Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.
Ice Hockey

The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.
Tennis

Media group Discovery’s willingness to acquire more ATP Tour content in the Nordic region than rival broadcasters had in the current cycle was key to its successful acquisition of the property.
Motorsport

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…
Football

Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.
Motorsport

MTV3 will pay about 20 per cent more for Formula One media rights in Finland in a renewed deal, TV Sports Markets understands.
Tennis

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Football

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland. 

Motorsport

MotoGP will be shown live in Finland again this season after a one-year hiatus, although it will be earning about 60 per cent less than from its last live rights deal in the country.